Dhaka, Bangladesh

S M Riyajul Hasan

Lecturer in Business Administration, University of Scholars (UoS)

Educator & Mentor · Marketing & Strategy · Research

Dhaka, Bangladesh

An educator connecting theory with practice

S M Riyajul Hasan is a Lecturer in Business Administration at the University of Scholars (UoS) in Banani, Dhaka, where he teaches and mentors students in marketing and strategy. His approach centres on building an interactive, inclusive classroom that encourages critical thinking, analytical reasoning, and ethical decision-making, while consistently linking course material to real-world business practice.

Alongside teaching, his professional background spans marketing, strategy, business content development, research, and consultancy. He has managed project teams, led research and content initiatives, and worked closely with clients to align expectations and ensure quality delivery. This blend of academic and applied experience shapes how he mentors students — helping them move from theoretical understanding toward practical, defensible business judgment.

He also brings a background in youth development and organisational work, having contributed to youth-focused initiatives in Dhaka. Across each of these roles, his focus has remained consistent: rigorous thinking, clear communication, and a genuine interest in helping others grow.

Areas of expertise

A cross-section of the subjects he teaches, researches, and applies in consulting work.

Professional experience

October 2025 – Present
Lecturer
University of Scholars
Banani, Dhaka, Bangladesh

Fostering an interactive and inclusive classroom environment that promotes critical thinking, analytical reasoning, and ethical decision-making, while integrating real-world business insights and applied perspectives to bridge theory and practice in business and marketing education.

June 2021 – January 2026
Project Manager
Think Tank Research and Consultancy
Bangladesh

Leading a team of expert content writers, ensuring timely project delivery and quality control. Dealing with clients and counseling to align expectations, while ensuring timely delivery and client satisfaction.

January 2024 – May 2025
Organising Secretary
International Youth Change Maker
Dhaka, Bangladesh
October 2021 – January 2024
Volunteer
International Youth Change Maker
Dhaka, Bangladesh
April 2021 – June 2024
Business Content Developer & Researcher
Prime Research & Consultancy
Dhaka, Bangladesh
December 2019 – June 2021
Associate, Corporate Affairs
Voice of Business (VoB)
Dhaka, Bangladesh

Academic background

MBA

Master of Business Administration

Marketing — University of Dhaka
January 2023 – August 2024
BBA

Bachelor of Business Administration

Marketing — University of Dhaka
2017 – 2022

Certifications

Customer Analytics

Certification

Marketing Analytics

Certification

Languages

Bangla

Native or Bilingual

English

Professional Working

Hindi

Limited Working

Top skills

The three areas most central to his current teaching, research, and consultancy work.

01

Brand Value Measurement

02

Customer Lifetime Value (CLV)

03

Marketing Experiments

Let's connect

For teaching, research, or consultancy enquiries, reach out by email or LinkedIn.