S M Riyajul Hasan
Lecturer in Business Administration, University of Scholars (UoS)
Educator & Mentor · Marketing & Strategy · Research
An educator connecting theory with practice
S M Riyajul Hasan is a Lecturer in Business Administration at the University of Scholars (UoS) in Banani, Dhaka, where he teaches and mentors students in marketing and strategy. His approach centres on building an interactive, inclusive classroom that encourages critical thinking, analytical reasoning, and ethical decision-making, while consistently linking course material to real-world business practice.
Alongside teaching, his professional background spans marketing, strategy, business content development, research, and consultancy. He has managed project teams, led research and content initiatives, and worked closely with clients to align expectations and ensure quality delivery. This blend of academic and applied experience shapes how he mentors students — helping them move from theoretical understanding toward practical, defensible business judgment.
He also brings a background in youth development and organisational work, having contributed to youth-focused initiatives in Dhaka. Across each of these roles, his focus has remained consistent: rigorous thinking, clear communication, and a genuine interest in helping others grow.
Areas of expertise
A cross-section of the subjects he teaches, researches, and applies in consulting work.
Professional experience
Fostering an interactive and inclusive classroom environment that promotes critical thinking, analytical reasoning, and ethical decision-making, while integrating real-world business insights and applied perspectives to bridge theory and practice in business and marketing education.
Leading a team of expert content writers, ensuring timely project delivery and quality control. Dealing with clients and counseling to align expectations, while ensuring timely delivery and client satisfaction.
Academic background
Master of Business Administration
Bachelor of Business Administration
Certifications
Customer Analytics
Certification
Marketing Analytics
Certification
Languages
Bangla
English
Hindi
Top skills
The three areas most central to his current teaching, research, and consultancy work.
Brand Value Measurement
Customer Lifetime Value (CLV)
Marketing Experiments
Let's connect
For teaching, research, or consultancy enquiries, reach out by email or LinkedIn.